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Visit Lauderdale continued

3. Evolution of “Everyone Under the Sun” Campaign of travel to the United States. The event will be staged at the
Visit Lauderdale’s “Everyone Under the Sun” campaign, Greater Fort Lauderdale/Broward County Convention Center
which was recognized by Visit Florida as the best destination from May 18-22, 2026, plus additional sites throughout the
campaign in the state, will evolve into “Come Be You.” region.
This evolution emphasizes inclusion, diversity, and personal
freedoms. Visit Lauderdale plans to amplify the message 5. Laudy Dayo” The Greater Fort Lauderdale Anthem
globally by inviting the world to “Come Be You” in Greater Last, but certainly not least of the Fantastic Five marketing
Fort Lauderdale. Ritter explained, “This shift embodies our initiatives, is building awareness for “Laudy Dayo,” Greater
visionary approach to out-of-the-box initiatives, refreshed Fort Lauderdale’s new anthem. South Florida-based Emmy®-
branding and innovative activations that will have the world nominated songwriter and impact artist Alexander Star
buzzing about Greater Fort Lauderdale. entertained the sold-out crowd during the luncheon,
performing the electrifying anthem which celebrates life,
4. Greater Fort Lauderdale Hosting IPW, captures Greater Fort Lauderdale’s spirit of community, and
Premier International Trade Show resonates with the destination’s colorful tapestry of diverse
A major win for Visit Lauderdale, Greater Fort Lauderdale cultures. HB
was selected as the host site for IPW in 2026 for the first
time. U.S. Travel’s IPW is a major industry event attended by
international and domestic travel buyers and journalists who For more information, see VisitLauderdale.com and follow
represent more than 70 countries and is the largest generator @VisitLauderdale on Facebook, Instagram, X and YouTube.

"Laudy Dayo" composer/singer Alexander Star and Visit Lauderdale CEO Stacy Ritter close the annual marketing luncheon presentation with the new destination anthem

22 HARBOR BEACH Magazine | www.harborbeach.org

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