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LOA Update continued

By Maria Doherty,
Executive Director, amazing piece that not only won a place, but also sold. YAY! Nella!
Las Olas Association The annual juried art exhibition showcased all things culture including
art, food & music in the heart of Fort Lauderdale on Las Olas at the
Stepping into 200,201 & 301 corporate office buildings. This event brings together
arts advocates and business leaders who are encouraged to support
Something Great our local artists in a mission to foster cultural vitality, creative success
and economic development. Make sure you put this on your
he Las Olas Association is committed to calendar for next year as it is an incredible event. For more
celebrating the businesses of Las Olas information, go to bfabroward.org.
TBoulevard and cultivating a space for Riverwalk had two fantastic events at the Esplanade park in April.
the community to come together. With a plan to The Riverwalk International Food Festival held on the 13th was a
elevate the natural charm of Las Olas Boulevard, culinary feast and showcased the many cultures we all enjoy here
the Association aims to provide more intentional locally. The Hip Hop Kidz performed and entertained us all with their
initiatives and promotional strategies for our
members. As the newly hired Executive Director, youthful energy. The Smoke on the Water BBQ Festival, held on the
I am honored to work alongside such kind, hard- 20th was noticed from blocks away as that ever so familiar yummy
working and community-driven people. I have BBQ aroma was filling the air. The pulled pork, ribs, and cold brews
already learned a great deal about the Boulevard, made for a perfect Saturday. For more information about the many
our members and myself…both professionally and Riverwalk events, please visit goriverwalk.com .
personally. Moving ahead we have so many things and loved ones to
celebrate… Mother’s Day is Sunday, May 12th so find that perfect
A Look at the Las Olas gift at one of our amazing merchants and boutiques (did I hear

Association’s New jewelry? Hint hint…Carrol’s, Robinsons, Coomi – all on Las Olas).
Father’s Day is on Sunday, June 16th so make your ressies for brunch
Marketing Strategies or dinner on Las Olas well in advance for that special “Mom” or
“Dad” in your life.

With a fresh set of tools, the Las Olas Association Also in May is the return of the AirDotShow, aka the Fort Lauderdale
is transforming how it promotes its members. From Air Show. This event is headed to Fort Lauderdale on May 11-12th,
social media campaigns that highlight the essence for its 2nd destination of the 2024 tour. Plan to experience a thrilling
of Las Olas Boulevard and its unique businesses to and thunderous aviation event over our world class beaches. The
thumb-stopping newsletters that grab and keep our U.S. Air Force Thunderbirds, the Ghost Squadron, and the Red Bull
readers’ attention. We are updating our already Air Force, just to name a few, will be flying high and low in the air. It
distinguished website to reflect the dynamic growth really is a spectacular event. Please visit fortlauderdaleairshow.com
of our city and the evolution of Las Olas Boulevard. for more information and advance ticket availability. Oh...and please
All while continuing to serve as a trusted, top-level remember to wear sunscreen!
resource for locals and visitors alike.
Things are fantastic on the boulevard. Residents and visitors are
The Association is setting new standards for service having a great time, Spring has been beautiful and Summer is
by introducing opportunities that take our digital coming. We are ready for it and it’s gonna be a hot one. So go to
marketing platforms to the next level. We are our website and check out all of the scheduled events and places to
now offering even more resources for members to go with the favorite people in your life.
develop and curate content specifically tailored Eat, Shop, Enjoy, Live & Stay on Las Olas!
to their brand. This approach not only enhances
the visibility of individual businesses but also Las Olas Loves You!
strengthens the reputation of Las Olas Boulevard Jodi Tanner
and the Association. I’m proud to be working Vice President, Las Olas Association
with our new LOA Board and all of our members
to advance the integral role of the Las Olas
Association in promoting our world famous Las
Olas Boulevard to the residents and visitors of South
Florida and beyond.

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