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Las Olas Association

LIVE ON LAS OLAS!

Promote Promote Promote

s Vice President of the Las Olas
Association, I’ve recently partnered
Awith our Las Olas Association
Executive Director, Erika Del Rio, to do
something new and fun for and with
members of the Las Olas Association: a new
virtual show on Facebook Live called
“Live On Las Olas!”

Jodi Tanner If you haven’t yet seen the show, Erika and I
Vice President, visit Las Olas Association member
Las Olas Association
businesses, create a video promotion, post it
to social media and help promote each
member’s business! The association’s goal
OFFICERS
isto showcase the amazing businesses on
Luke Moorman, the Boulevard and help drive traffic to our
President
many world-class venues. Since Labor Day
Jodi Jeffreys-Tanner,
Vice President weekend, we have been visiting businesses
April Kirk, on Las Olas Boulevard on a weekly basis
Secretary and have been brainstorming with owners
Tom Maus, and residents on how to get people re-
Treasurer
engaged with their entertainment and
dining-out routines as our community seeks
BOARD OF DIRECTORS
ways to safely re-open.
Luann Alorro
Alice Harry Whether shopping, dining or enjoying some of the fabulous galleries on Las Olas,
Charlie Ladd these video marketing creations are designed to show how engaged, fun, safe and
Leone Padula socially responsible our Las Olas businesses and their customers are being during
Bill Renaud these crazy, challenging times.
William Walker
In creating ‘Live On Las Olas!’, our primary objective is to “show off the Boulevard
Michael Weymouth
via live social media.” The show helps give our social media viewers and online
community a first-hand look at what’s happening on Las Olas today, including
EXECUTIVE DIRECTOR
howour businesses are complying with the needed social distancing and other
Erika Del Rio
COVID-related safety standards, as well as what specials they may be offering.
Thus far,Erika and I have engaged LOA member business owners, chefs,
management and employees, and even some random customers, in a fun and
interactive way. Our questions range from what the chef’s special is today to the
history of the businesson Las Olas and how they are engaging their customers and
the community duringthese difficult times.

I am delighted to report that the show has been wonderfully received with over
4000 views per show. To date, we have filmed at Kilwin’s, Luigi’s Tuscan Grill,

6 LAS OLAS BOULEVARD & ISLES