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Everyone Under The Sun continued

The resulting campaign is the perfect reflection of our welcoming, the evolved Greater Fort Lauderdale as one of the world’s
inclusive community: unpredictable, unexpected, and always most welcoming destinations. From exposure live from Fort
entertaining. It showcases accessible beaches, thrilling outdoor Lauderdale beach on “Good Morning America” to a massive
adventures, immersive nature encounters, shopping, in-pool Times Square billboard, we’ll be reaching millions of potential
meetings, dock and dine, pampering, romance, and memory- visitors.
making experiences for everyone under the sun.
All of our tourism marketing efforts are aimed at supporting
Ads start running this month through a strategic paid media jobs and the local economy throughout Greater Fort
plan including metrics for measurable ROI. Integrated Lauderdale and I’m confident that this new campaign will keep
marketing, publicity and social media will also introduce the momentum going!

t is a revelation of who we are as a diverse and welcoming Capturing that essence on video and
community. It is a message revolution that showcases our in photography was a tremendous
I natural assets and warmly embraces nearly every demographic challenge – and a labor of love.
on earth. The world is filled with many destinations that feature
beaches, ecotourism, shopping, dining and entertainment. Here’s a rundown of the numbers:
Our destination has all of that – but what really sets us apart
from all the others is the enormous diversity and inclusiveness 6 days of filming during August
of our community. It’s who we are that makes us what we are. (92 degrees – average daily high!)
And that is, in fact, everyone under the sun!
8 locations across Greater Fort
Lauderdale – north, south, east and
west!

34 crew members of a local
production team

87 actors – many of which were
local talent and who reflected our
community’s diversity, including
different nationalities and members of
our LGBT+ community and those with
disabilities to show how people of all
abilities can enjoy our destination.

1 dog

100 live butterflies

ABOUT THE AUTHOR

Stacy Ritter is president and CEO of Visit Lauderdale, the official destination marketing organization for
Greater Fort Lauderdale that serves as the tourism department for Broward County. Visit Lauderdale promotes
the county’s 31 municipalities to a global audience of leisure and business travelers as a year-round visitor
destination. Visitors staying in short-term lodging spend upwards of $8 billion in the community and are the
leading driver for employment and positive economic impact.

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