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Las Olas 0DWWHUV




                           Vision for Las Olas:


                              A Balancing Act



                                                    By Jennifer Nayak


              espite tremendous growth, Las
              Olas is in transition. To address
        Dkey issues ranging from retail
        space to long-term goals, an open
        community luncheon on September fifth,
        2018 offered some answers.
        Hosted by real estate professionals
        Howard Elfman, Broker, Distinctive
        Homes Realty and Michael Faerber,
        Realtor at D’Angelo Realty Group, and
        co-sponsored by the Tower Club, the
        focus was a panel discussion with key
        property owners on Las Olas.

        Panelists included Michael
        Weymouth  President of The Las Olas
        Company; Steve Hudson  President of
        Property Owners of Las Olas  10-0
        & CEO of Hudson Capital Group Inc.                    about $60-$80 a foot. Some of the buildings need to be
        and Charles Ladd: Vice President of Property Owners of Las  retrofitted to adapt to retail’s changing face and needs. For
        Olas  10-0  & Barron Real Estate Inc.                 example, when they brought in Louie Bossi’s in 2015, they
        The trio collectively own and manage more than 80% of the   spent $6.5m to renovate and design their restaurant. It’s
        current properties along Las Olas Blvd. It’s their joint mission   now their best performing location.
        to attract the best tenants that support the community’s present  Changes to the streetscape from lane configurations to
        needs, limitations and potential.                     sidewalks to landscaping have been discussed. The current

        A primary concern addressed was vacant space. Mike    commissioners created a comprehensive citywide plan that
        Weymouth explained that two years ago the boulevard was   includes Las Olas Boulevard BOE a task force to address
        at 100 percent occupancy, but retail trends have shifted to   these issues UIBU SFDFOUMZ IFME B QSPEVDUJWF GJSTU NFFUJOH.
        online shopping. The Las Olas Company’s plan is to attract   Steve Hudson added that widening the sidewalks and
        the right kind of retailers, restaurants and businesses, be   making the boule-vard more pedestrian friendly is extremely
        selective with tenants and protect the local history.  important. Protecting the New River and historic residential

        “In 1995, Las Olas did not have the benefit of a thriving   areas is critical as well. Maintaining its charm, while
        downtown business community, luxury high-rise condos and   updating the infrastructure, will attract the right investors.
        other cultural attractions to support it like we do today,”   When asked what he sees as the future of Las Olas, Hudson
        TUBUFE Charlie Ladd.                                  said, “I see a well-curated Las Olas and downtown that

        The Boulevard needs businesses who can afford to be   reflects our Live + Work + Play lifestyle. No other city in the
        there and stay. Ladd noted that the average per-square-foot   world has the same combination of history, business, culture
        rent on Atlantic Ave. in Delray Beach is $70 a foot  on   and residential - all surrounded by the natural beauty of the
        Lincoln Road on South Beach it’s $300 a foot. Las Olas is  New River. We have to protect and preserve that.”



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