Page 32 - Layout 1

PRESENCE
PRESENCE
PRESENCE

“The neighborhoods off Las Olas are eclectic. What makes Fort Lauderdale the perfect place to live? Fort
There are long-time residents whose families built Lauderdale is the vortex of the east coast for fishing. All of
the Isles and have been here for generations as the pro staff and product testing is done right here. Florida is
well as new residents from around the globe. Our a hub of both UIF fishing and the boating community,
neighbors are celebrities, professional athletes, especially with bass. It’s perfect for me, both personally and
entrepreneurs, and quite frankly some of the most professionally.
interesting people who lead fascinating lives.”
What separates HUK from other fishing brands? A lot of the
– Donna Gilbert, VP, Las Olas Isles HOA
other brands serve a niche community such as salt water,
And once again, we are pleased to introduce you to cold water or geographical towards one fish. We wanted to
a few PRUH of them! encompass every fishing community and offer performance
fishing gear and apparel for all anglers. I am surrounded by
Drew incredibly smart people who are authentic, focused and
hard working. That mentality has helped push our business
Herma to the limits.

Here are a few of Drew’s Las Olas favorites!
By Jennifer Becker
EAT: I’m a foodie and an old veteran of Sushi Rock. It is
This Local Turned his Passion for
within walking distance and always really good. I frequent
Fishing and the Outdoors into a
YOLO for brunch and enjoy having business meetings at
Successful Business
Grille 401. El Camino has done a great job at creating a
Born and raised in Wisconsin, Drew socially impressive environment.
Herma grew up with a passion for
ENJOY: I love taking the boat up the New River for dinner.
fishing and the outdoors. After
I’m also a big fan of photography and the National
overseeing the hunt/fish division at Under Armour for 2
Geographic gallery is great. I can usually be found grilling
years, Drew and six of his colleagues decided to leave in in the backyard or fishing.
2014 to launch Marolina, which today serves as the holding
company for several consumer brands, most notably HUK Michael
performance fishing and Nomad Outdoor. At Marolina,
integral role in high-end content, commercials and more. Landry
Drew leads the marketing and brand messaging, playing an

HUK offers performance fishing and apparel for very By Jennifer Becker
extreme weather conditions. As a passionate angler, Drew Proprieter, The Pillars Hotel and
is also an end consumer, so he always puts a huge personal Secret Graden Club Diners Club
touch on everything he does.
A Private Oasis for Locals and Visitors
What brought you to Fort Lauderdale? I spent a lot of time
with my grandparents who lived in Lighthouse Point and my Michael and Barbara Landry have
family has had a home on Coconut Isle for the last 15 years, owned The Pillars Hotel, a luxurious
so I frequently visited South Florida and fell in love with it. and charming boutique property, for

30 LAS OLAS BOULEVARD & ISLES