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throughout Italy searching for artisan manufacturers of Bill Maus knew that to maintain a continuity of tree-lined
clothing, shirts, shoes and belts and more, each added to charm along Las Olas Boulevard, there needed to be a
the company’s exclusive line. Federal Highway tunnel built under New River as
replacement of the old bridge located there. This led to his
The Italian connection began in the early 1950s when Bill
and Frank were introduced to the quality of Italian involvement in the late 1950s with a group of business
and community leaders petitioning for the massive
fashions by a chance meeting with celebrity clothier
Guiseppe Battaglia, of Rodeo Drive, who was visiting Fort endeavor. Journalist William E. Kinney was a friend, and
Bill Maus worked with him to bring about acceptance with
Lauderdale. Guiseppe stopped into Maus & Hoffman on
Las Olas and admired the quality of their merchandise, legislative action. Kinney was a major advocate of the
tunnel concept, and the Maus connection was integral to
suggesting Italy to the proprietors as a source of best
quality. Not long after, they were on their way to Europe its completion. The beauty of the boulevard was preserved
and secured for the future.
seeking out artisans with a style and quality mostly
unknown in America. The Maus family is also a multi-generational member of
Lauderdale Yacht Club with many memories made there
Now 70 years later, Maus & Hoffman buyers continue
over the decades. Tom Jr. recently reminisced about his
traveling to Italy each year seeking new styles bearing the
synthesis of superb craftsmanship, fine materials, and a waterfront lifestyle growing up, saying “My sisters,
brothers and I would take our little outboard boat to LYC
special sense of European aesthetic. The memory of Guiseppe
Battaglia remains an important part of the company’s rich for tennis clinic and swimming lessons.” Life along the
waterways of Las Olas and Rio Vista is a significant part
history, as his influence helped finetune their focus. Giuseppe
remained a lifelong friend to the Maus family. of the family’s tradition.
With eight decades and four generations of history, Maus
In addition to offering the epitome of quality Italian
clothing, Maus & Hoffman provides a distinctive selection & Hoffman remains a major force in fashion on Las Olas.
from high-end designers, manufacturers and origins. Great The company’s strong family ties and connections to Fort
American brands like Hickey–Freeman are mainstays, Lauderdale are both part of what makes their iconic brand
along with others, each curated consistently through a so enduring.
process of exacting standards. The Maus family cordially invites you to visit their flagship
store this holiday season and for the 57th Annual Christmas
Maus & Hoffman’s connection to the City of Fort
Lauderdale carries with it a long list of contributions to the On Las Olas on December 3rd, the traditional kick-off of
local community. Each generation has given back in many the holiday season. A variety of treats and libations will be
ways. This includes participation in local charities and provided to enhance the warmth, elegance and geniality
municipal initiatives. of the event. RV

rio vista civic association • www.riovistaonline.com
20 rio vista civic association • www.riovistaonline.com