Page 24 - TLBC1223

Special Feature Preview

FLOAT DESIGN for the

ROSE PARADE ®

on New Year's Day

1,000 varieties of colorful roses, paired with organic floral

recreations of Greater Fort Lauderdale’s natural treasures

and attractions, bring the destination to life

isit Lauderdale offered a sneak peek of its custom-built with flax seeds, brussels sprouts, sesame seeds, blue statice,
float as it prepares to participate for the first time in heliconia, cymbidium orchids and more, to cleverly showcase
Vthe Rose Parade® presented by Honda. The float will why Greater Fort Lauderdale is an ideal destination for visitors
make its grand debut on Monday, January 1, 2024, at 8 a.m. seeking a genuinely welcoming and inclusive environment.
PST/11 a.m. EST during the live telecast of the 135th Rose The float will also feature landmarks such as the iconic wave
Parade® in Pasadena, California, airing on NBC and ABC.
wall along Fort Lauderdale beach and an architectural replica
Designed to amplify Visit Lauderdale’s “Everyone Under the of the Seminole Hard Rock Hotel & Casino, or as locals call
Sun” brand campaign which warmly welcomes people of it, The Guitar Hotel, which perfectly aligns with this year’s
diverse cultures, ethnicities, sexual orientations and disabilities, parade theme, “Celebrating a World of Music: The Universal
the 24 feet long by 18 feet wide and 55 feet high float will Language.”
recreate the tropical paradise through an ingenious use of “This float will bring our exceptional destination to life and
organic materials. Designers will utilize up to 45,000 flowers, in full bloom,” said Stacy Ritter, president and CEO of Visit
including 1,000 varieties of fragrant and colorful roses, paired

22

11/24/23 1:37 PM
TLBC 1223.indd 22 11/24/23 1:37 PM
TLBC 1223.indd 22