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Lauderdale. “It’s an organic blend of sights and sounds
representative of the diverse people and iconic attractions,
showcasing to the world.”

Built in Pasadena, it is estimated to take between 25,000
- 35,000 cumulative hours for designers at Artistic
Entertainment Services, a scenic fabrication company
that creates world-class environments and experiences, to
meticulously handcraft Visit Lauderdale’s “Everyone Under
the Sun” float.
Viewers will also delight in spotting life-sized alligators
with waving tails, friendly manatees and sea turtles
emerging from the sands, offering a glimpse of Greater
Fort Lauderdale’s magical ecosystem spanning from the
Everglades to the Atlantic Ocean.
Since its founding in 1890, the Rose Parade® and Rose
Bowl Game® in Pasadena have drawn audiences from
around the world. On New Year’s Day, the procession
of floats will feature extraordinary floral arrangements,
marching bands, and equestrian units along a 5 ½ mile
route down Colorado Boulevard. The parade is expected to
attract 700,000 street-side spectators and nearly 22 million
U.S. television viewers.

About Visit Lauderdale
Visit Lauderdale is the official destination marketing
organization for Greater Fort Lauderdale and serves as
the tourism department for Broward County, Florida. Visit
Lauderdale promotes the area’s 31 municipalities to a
global audience of leisure and business travelers as the
ideal place for Everyone Under the Sun in recognition
of the area’s diverse and welcoming vibe, and books
conventions into the Greater Fort Lauderdale/Broward
County Convention Center and area hotels and resorts.
Find more information at visitlauderdale.com and follow @
VisitLauderdale on Facebook, Instagram, X and YouTube.

About the Pasadena Tournament of Roses® and
The Rose Parade® presented by Honda
The Tournament of Roses is a volunteer organization that
hosts America’s New Year Celebration® with the Rose
Parade® presented by Honda, the Rose Bowl Game®
and a variety of accompanying events. The Association’s
935 volunteer members supply more than 80,000 hours
of manpower, which will drive the success of 135th Rose
Parade, themed “Celebrating a World of Music” on
Monday, January 1, 2024, followed by the 110th Rose
Bowl Game. For more information, visit
www.tournamentofroses.com. Like us on Facebook and
follow us on Twitter, Instagram and YouTube.

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