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On the Boulevard

Welcome Aboard!

Meet LOA’s New Executive Director

he position of Executive Director of the completion of all the efforts and plans underway
Las Olas Association is an important to improve the walkability and accessibility of Las
Tand uniquely challenging one, especially Olas Boulevard. I know that no one really ever
as many changes take hold for our Las Olas “loves” construction projects, but I’m really excited
Boulevard business community. With that, we for the growth potential that the completion of
thought you might like to know a little more about those projects will inevitably bring.
LOA's new Executive Director, Audrey Korshoff, I’m also thrilled with all of the new apartment
and we are delighted to welcome her to the Las buildings and the growth in the number people
Olas Boulevard & Isles community.
living and working in downtown Fort Lauderdale.
LOBI: Welcome, Audrey! And thanks for sitting When looking at the evolving demographics of
down with us for this ‘get to know you’ piece. Let’s the people here in the Las Olas area, I’m excited
get right to it. What is your background and how Audrey Korshoff to see that we have a lot of younger professionals
did you get to the Las Olas Association? also becoming actively involved in the growth of the area.

Audrey: I grew up here in South Florida, and was living in I’m a big believer in honoring the past while planning for the
Nashville, TN while raising my children. I’m very happy to be future. Las Olas Boulevard has always been iconic and I’m
back home in Florida, as I enjoy time by the ocean - whether happy to see that the Boulevard is vibrant and active, and that
swimming, boating or just putting my toes in the sand. I have goes beyond being a “tourist destination”. Las Olas is also a
worked in marketing and business development for the past thriving local community with friendly faces and people who
24 years, for other companies and in building my own. have known each other for years. Every single person I’ve
I operate a consulting business, Adaptable Strategy, and as met with ties to Las Olas Boulevard since starting in this role
we have been transitioning our lives back to South Florida, has been incredibly kind, volunteered any assistance in any
I began having conversations with my friends and family way and gone out of their way to invite me to their events or
about reaching out and reconnecting professionally in the introduce me to their friends/colleagues. Coming “home” to
South Florida area. One of my longtime friends, Heather, Las Olas Boulevard has really felt like I’ve been welcomed
called me one day and told me that the Las Olas Association back to South Florida by a large, extended family.
was looking for a new executive director and she thought LOBI: What kind of goals and objectives are you and LOA
immediately of my background and thought it would be a looking to achieve in the coming year? What is the biggest
perfect fit. I was definitely interested in learning more and challenge you see for the Boulevard over the coming year?
after a number of meetings and interviews with LOA, the
position turned out to be everything I had asked for! Audrey: My biggest goal and objective at the moment
is bringing the Las Olas Association up to speed in a
LOBI: What have you observed in your first few months with technologically friendly way to stay in touch with our business
LOA and what are you most enthused about when it comes to members and improve our outreach to the community as a
the potential for Las Olas Boulevard? whole. We’re in the process of transitioning from a not-for-
Audrey: As someone who has fairly deep roots here in the profit association to a non-profit 501(c)3 organization, which
Fort Lauderdale/Pompano Beach area, I grew up making I feel will be more of an asset to the association and to the
regular visits to Las Olas. Over the past several decades, Las members of the community who donate, sponsor and support
Olas has been a favorite destination for locals and tourists the Las Olas Association and our major events.
alike. I’m really excited to see all the new growth and new From there, I’m excited to bring back many more social and
shops/restaurants, nightlife, etc. that has revitalized Las community focused networking events and resources for both
Olas in the past several years and I’m looking forward to the our members and other professionals in the city. (cont. pg 14)

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