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On the Boulevard continued

Of course, we want to increase our association membership As far as challenges ahead, I think the biggest challenge for the
because I believe we are stronger together and we can rely upcoming year is a personal one for me in getting to know a
on one another to grow, learn and succeed. lot of the names and faces up and down Las Olas Boulevard,
as well as getting to know more about what I can give back to
I’m also looking forward to creating some new and fun
community events to bring more locals to Las Olas Boulevard. the community. I’m already enjoying learning more about the
For example, we’re partnering with Winterfest, Water Taxi businesses in the area and hearing both community concerns as
and Riverside Hotel again this year to host a “Christmas well as excitement about the growth of the organization.
In July” event on July 22nd, which will feature a “nice” LOBI: What kinds of new approaches and plans are you
(family friendly) portion of the day with Santa visiting several looking at to help achieve those goals?
locations up and down Las Olas Boulevard in decorated Audrey: I’m looking ahead to creating longer lasting
vehicles, as well as offering a Christmas themed Water Taxi sponsorships with larger scale organizations, businesses and
ride along the intracoastal. Our local shops and restaurants media/co-partnerships in the community. In addition, I think
are participating by getting festive with us, and offering their there’s a huge opportunity to leverage the sheer number of
own specials to add to the festivities during the event. visitors to Las Olas Boulevard - whether they be locals or
Later in the afternoon and evening, we’ll transition to our more tourists - to help us further strengthen our community and
“naughty” (for the 21+ crowd) activities with our “Jingle Bells the events in our community. The popular adage for raising
& Naughty Elves” event. We’re asking the community to come children is that “it takes a village”, but that’s also true for
join us dressed up like Santa’s Elves and have some fun as we raising awareness and increasing the strength of a community
raise funds for the Las Olas Association and Kids In Distress. as well. The more volunteers and participants we have who
Participation is FREE, with the opportunity to purchase a are willing to lend their expertise, financially support the
VIP Water Taxi Cruise. Be sure to check out our website at organization and volunteer to help share our message,
www.LasOlasBoulevard.com. the better we will be able to truly serve Las Olas Boulevard
businesses and patrons alike, now and for years to come.

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