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TWO DRUMS continued

with their decision to move forward with this endeavor in the Getting Started
spirit of entrepreneurship, a hallmark of our family’s tradition in
Fort Lauderdale,” said Ted Drum. "This originated with family Starting a new business can be tough. What was the biggest
patriarch Mayor Bob Cox, the founder of Lauderdale Marina. I challenge in the beginning?
know that Bob would be proud of his great-grandsons and how Clark has an immediate answer. “Entering a market that was
they’ve followed their dreams to create a terrific product, one already saturated with big brands,” he says. “We were self-
that’s very popular here at 15th Street Fisheries. I often drink funded, and we had to find ways to break into the industry.”
a can of Two Drums while sitting at my favorite table on the
waterfront and think back about our family’s long history here They identified a trend away from sugary seltzers with high
that continues now in a new generation.” alcohol content, and toward healthier options. Two Drums
seemed a perfect way to meet that trend. “It’s a natural
source of hydration,” Logan explains. While alcohol depletes
the body’s hydration, coconut water replenishes it, which may
result in fewer hangovers.

The drink is also low in calories and low in alcohol, Clark
adds. “And it’s ready to drink. It’s something you can drink
all afternoon.”

Effective Networking

The first batch of Two Drums was packaged and ready for sale
in May 2023. But how to get it into the marketplace and onto
shelves? Wisely, they started by using their personal contacts,
offering the beverage at the family-owned Lauderdale Marina.
“We put it into cold boxes at the dock store, and set up
weekend bars,” Clark recalls.

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