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TWO DRUMS continued

They also made the drink available at the family-owned
restaurant,15th Street Fisheries, where Two Drums is offered in
three flavors: lime, orange and pineapple. “It’s become very
popular,” says bartender Jennifer Gwaltney. “Guests order it,
and then they come back for more. It’s light and refreshing.”

Reaching Out

One marketing milestone was a food and wine festival at
Publix. “It’s kind of a competition, and we won first for Best
Spirit, and second for Best Décor,” Clark recalls, adding that
he hopes the drink will eventually be offered at Publix stores.

Recently, Two Drums became available on the Fort Lauderdale
Water Taxi, where thirsty tourists sip it as they relax on tours
of the Intracoastal Waterway. And a number of Broward bars
are also offering it, including Primo Liquors and Fine Wines in
Fort Lauderdale. “It’s doing really well,” says store manager
Chris Cummings. “It’s one of my favorites. I like it because it’s
low in sugar. I recommend it all the time. It’s a good product.”

Perhaps the biggest marketing coup so far came last year,
when the partners were able to place their product at Total
Wine & More stores. ‘It was a big step,” Clark says. “They
gave us a ten-week test trial, and then gave us the green light
to put it into any Total Wine store in Florida.”
They’re also getting the name out with branded merchandising
like Two Drums tee shirts and hats. “It’s cool to see people all
around Fort Lauderdale wearing our stuff,” Logan says.
Future Plans

Future plans call for adding a new flavor—which is still
a secret-—and moving the product into more venues. The
partners also want to expand their marketing footprint
beyond Broward, where they have enjoyed the advantage
of familiarity. “We know a lot of bar and restaurant owners
here, and we’ve used our network.” Clark says. “There’ll be
different kinds of venues in Miami.”
But they won’t stop there. “We also need distribution in other
states,” Logan adds.

The partners are confident that their product’s success will
continue to grow. “Two Drums has wide appeal,” Clark says.
“It works in a dive bar, and works just as well in a
five-star resort.”

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